Companies integrating new generation technologies into their field teams achieve their sales targets

Research shows that companies aiming to increase workforce productivity and sales performance invest in technologies that enable field teams to focus solely on sales. Univera EnRoute Product Manager Ömür Yesügay said, “Companies that support the activities of field teams with the right tools and technologies increase their sales graphics consistently and efficiently.”

Technology is changing the business world in every way. According to a study conducted in the first year of the pandemic, 78% of company executives expect technology to change the way we work in the next 2 years. This situation is also reflected in the field operations of the companies. Studies show that the average field sales representative spends only 22% of his time actively selling. In contrast, field representatives use 23% of their time for administrative tasks. On the other hand, 42% of the managers who participated in the research say that the sales performance of the field teams will increase when they are supported with the right tools and technologies. Ömür Yesügay, Product Manager of Univera EnRoute, a corporate technology solutions company, said, “Technology solutions that bridge the field teams to the headquarters and show sales opportunities with historical data and instant information from the field enable companies to meet their sales targets.”

Supports sales with smart directions and valuable insights

Saying that field workers should devote most of their time to sales, Yesügay made the following assessment: “Our Panorama (P8) platform, which we have developed for sales, service and logistics business processes and whose 8th version we have made available, includes 6 different products. One of them is EnRoute, which provides multi-channel sales management. Within the scope of EnRoute, we have specially developed the SalesCoach solution, which makes it easier to reach sales targets. Enabling field teams to manage their time efficiently, SalesCoach identifies opportunities by tracking commercial performance on a point-of-sale basis with process optimization and artificial intelligence support. It also brings speed and convenience to field operations by establishing communication between the headquarters and the field. With its user-friendly reporting mechanism, it supports sales teams to focus on sales by providing only the information they need throughout the day.”

He guides the teams by keeping the pulse of the field.

Stating that P8 offers solutions for the areas that companies deem lacking or want to specialize in, Yesügay said, “With SalesCoach, one of them, we keep the pulse of the field. While creating a high customer interaction for companies, we guide the field teams by showing the deficiencies and improvement areas at the point of sale. We minimize the time field teams spend reviewing reports and obtaining accurate information. By assuming the role of a consultant in target setting, we prevent performance declines that may occur.”

We strengthen field sales

Reminding that they have been included in the 2021 Retail Sales Execution report prepared by the independent research and consultancy POI (Promotion Optimization Institute) with P8, which they have developed as a company that has been producing corporate technology solutions since 1992, Yesügay said, “P8’s tele-sales functions and field With SalesCoach, we have specialized in the prominent features of the processes, such as the monitoring of the processes by the head office, with a point of sale focus. Thus, we establish solution partnerships with companies that need support during the sales phase and strengthen field sales,” he added.

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