“Digital orientation has increased with the effect of the pandemic”

The pandemic has opened new doors of opportunity for many sectors. One of them was game development and animation. The industry has increased its revenues by 29% since 2019, according to a report by The International Games & Entertainment Association. The breakthroughs of young talents draw attention in the sector, which is estimated to have reached a volume of 100 million dollars in Turkey. It is seen that the main point that successful names focus on is digital transformation.

Büşra Yıldırım, the founder of Büşra Production, who is among these names in Turkey, also points to digital transformation as an animation producer who turns her shares on her Instagram account into income. Yıldırım said, “The epidemic affected all sectors and increased the orientation towards digital. Everyone is after adapting to digital transformation. Digital transformation, which has become a necessity, saves both time, space and energy.

“Anime characters are much more functional”

Noting that digital productions are increasing and brands are now shifting to animation, entrepreneur Büşra Yıldırım said, “Digital productions started to increase with the digital orientation. Almost all brands have been animated in the visuals of the advertisements. There are many reasons for this. But when we consider the limited possibilities in the period we are in, it is necessary to take into account that anime characters are much more functional”, he defines the new normal of the animation world.

2022 will be a year of rapid change and digitalization

Underlining that 2021 is a year of deep and rapid digital change after the shock of COVID-19, Yıldırım said, “Quarantines and other restrictions have destroyed old habits and created new ones. We will see how permanent these changes will be in the next 1-2 years. “While many of us aspire to a return to normalcy, the reality is likely to be different in a world where the physical and the virtual coexist in new ways.”

Reminding the importance of keeping up with digital transformation, Büşra Yıldırım concludes her words with the following suggestions: “I think the shift of brands to animation and the increase in digital productions are just the beginning. In the coming periods, we will see that everything becomes digital. We must all manage to keep up with this period. Otherwise, we will lag behind society. Since we, as a company, have adopted a visionary structure, we have no difficulty in keeping up with the developments.”

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