A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring in-game ads to Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game topping the charts in Turkey, on the Jupiter engine. . Popular and fast-paced and with up to 16 players fighting for supremacy by transforming from human to werewolf, Wolfteam is ripe for targeted real-world ads and gives advertisers the opportunity to reach coveted audiences in Turkey.
Wolfteam will use Anzu’s platform to mix dynamic, personalized banner and video ads directly into the game. These blended ads respect the player by not interrupting the gameplay, making them a welcome ad format for gamers who are more open to advertising than ever before. Anzu; Oracle’s Moat provides viewability and brand perception as well as in-depth measurement of campaign effectiveness, including audience verification, data enrichment, and fraud detection, through partnerships with third-party vendors such as Nielsen, Kantar, Comscore, and Digiseg. This allows advertisers to deliver scalable brand awareness campaigns to hard-to-reach audiences in a brand-safe environment.
In addition, together with advertising giant WPP, Anzu brings widely accepted digital standards to in-game advertising, using technologies they trust, helping advertisers build confidence in the value of this channel. Anzu’s customers include major global brands such as Vodafone, Samsung, PepsiCo, McDonald’s and American Eagle.
Netmarble EMEA Division Director Cem Kone said, “I think Anzu is a great platform to monetize our game. Since it is very important to us to ensure that our players enjoy the game, it is very important that Anzu’s advertisements do not interrupt the game for our players. We are very pleased to partner with Anzu. ” says.
The Turkish game market is important. According to Statista, it is expected to reach a turnover of $642 million by the end of this year. Even before the massive global surge in games seen as a result of COVID, there were over 32 million gamers in Turkey, representing an enormous, largely untapped opportunity for advertisers. Advertisers can determine their position in Turkey by adding value to the local gaming community with blended in-game ads that make the game even more interesting and immersive. Anzu already has a strong presence in Turkey with strategic partners such as Adform and aMVG.
“We are excited to expand our presence in Turkey, a fast-growing and extremely promising gaming market,” says Alex Yerukhimovich, Anzu’s Vice President of Sales. “Our new partnership with Netmarble EMEA at the hugely popular Wolfteam will allow advertisers to reach Turkish gamers in a way that respects their gaming experience and makes the game they love more realistic.”