Spending on smartphones has increased by 50 percent in the last year, users are looking for ways to better protect devices

The increasing cost of smartphones has also made the use of phone accessories, especially protective cases, widespread.

Smartphone usage continues to increase in Turkey as well as in the rest of the world. Mobile Communication Tools and Information Technologies Businessmen’s Association (MOBISAD) announced that a total of 10 million 500 thousand smartphones were sold in 2020 and the average payment for smartphones increased by 50% compared to the previous year and reached 3,600 TL. The increasing cost of smartphones has also made the use of phone accessories, especially protective cases, widespread.

Making an assessment on the subject, Deercase Turkey Marketing and Communications Director Özlem Topaloğlu Özdemir said, “According to current research, the number of mobile phone users in Turkey has increased by 2 million in the last year, reaching 76.89 million, while the rate of smartphone users has become 97.2%. The wind of digitalization, which accelerated especially with the pandemic, increased the need for smart phones in many fields from education to business life. This situation led users to more equipped and upper segment phones. However, despite the fluctuations in the exchange rate, the high prices remained constant, and the measures taken by the users to prevent any damage to the devices they purchased and not cause heavy additional costs such as repairs. The first of these was the use of protective covers,” he said.

It is used not only to protect the device but also to personalize it.

Deercase Marketing and Communications Director Özlem Topaloğlu Özdemir stated that the increase in demand for phone cases and technology accessories brought along different needs: “Smartphones are like friends and even confidants that accompany our every moment. This personalizes the devices in the eyes of the users. As such, the only purpose of phone cases is not to protect the device, but also to reflect the style of the user. As a domestic e-commerce company that designs phone cases and technology accessories, we offer thousands of designs in 6 different materials such as colored silicone, Glitter Watery, Glossy, Transparent, Arty Case, Neon. We meet users’ requests for personalized covers, which include photos of themselves, their loved ones or pets, with the personal workshop experience we have created in the virtual environment.

“Warner Bros. We will create an unprecedented collection of technological accessories in Turkey with this cooperation.”

Warner Bros., one of the world’s leading film production and television companies, as well as advanced consumer products licensing programs, as Deercase. Deercase Marketing and Communications Manager Özlem Topaloğlu Özdemir stated that they have made a cooperation with the company and that they aim to carry this cooperation to the global arena in the future, and said, “Warner Bros. In cooperation with us, we will create an unprecedented collection of technological accessories in Turkey. Initially, Warner Bros. We will meet the users with the DC Comics collection. Iconic Justice League characters from the DC Comics universe in the collection; Heroes such as Batman, Superman, Wonder Woman, Flash and Aquaman, which are admired by a wide audience, will be featured with the most remarkable designs.” said.

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