The Rules of E-Commerce Are Changing From Top to Bottom

To prevent unfair competition and monopolization in the e-commerce sector, industry take control and took action to protect the consumer. submitted to the Speaker of the Parliament Proposal to Amend the Law on the Regulation of Electronic CommerceWhile increasing the powers of the Ministry of Commerce, it seems that it will facilitate the work of citizens trying to enter the e-commerce sector.

When we look at the bill submitted to the Presidency of the Grand National Assembly of Turkey; authorities in all areas. more active they will be We see. Particularly, important responsibilities will be given to sector stakeholders with the steps to be taken for unfair competition and illegal content. Administrative fines, which will reach millions of liras, will benefit the citizens the most. Because in a competitive environment, the consumer always wins.

Here are some highlights of that bill:


In the details of the draft law, the Law on the Regulation of Electronic Commerce. new terms and concepts We see it will be added. In this way, marketplaces and people who sell over the internet will now be placed under a clear concept. For example, intermediary service providers that enable contracts or orders to be made for the supply of goods or services of other electronic commerce service providers, regardless of whether they make sales or not, will hereinafter be defined as “electronic commerce intermediary service providers”. on the internet those who sell in marketplaces or on their own websiteswill be referred to as “electronic commerce service provider”.

Everyone will be responsible for the product they sell.

With the changes to be made, those who are engaged in e-commerce, will be held responsible . Agents will not be responsible for whether a product offered for sale is illegal. However illegal an agent who detects a sale of a product will have to remove that product from sale. Then the seller’s information will be forwarded to law enforcement. If the seller thinks that the prohibited product is legal, he will be obliged to prove it.


The Ministry of Commerce will have broad powers to create a fair sales environment.

The bill submitted to the Presidency of the Grand National Assembly of Turkey, the Ministry of Commerce with broad powers equips. So much so that the ministry will prevent the formation of an unfair competition environment with this regulation. sent to consumers text message and everything from the information in the e-mail to the appointment of an expert will be done within the Ministry of Commerce. The Ministry of Commerce will be in close contact with the Information Technologies and Communication Authority in this process.

Sellers will not be forced to sell at a ‘discount’

Currently, platforms were able to list a product that sellers put on sale for 10 liras as ‘discounted’ and sell it for 8 liras, paying the difference to the seller. However, with the new regulation, platforms unaware of the sellerthey will not be able to.

Millions of TL administrative fines will be imposed on unfair competition practices.

The broker will monitor the prices on the platform in the next period. So, if there is a situation that causes unfair competition, will act first . Otherwise, administrative fines from 10 thousand TL to 100 thousand TL will be imposed for each seller. If the intermediaries advertise other platforms of their own, up to 20 million TL will face a fine. Moreover, if this situation is repeated, twice the first penalty will be applied as a new administrative fine.


The regulation explains unfair trade practices as follows:

  • From the date on which the payment to be made to the electronic commerce service provider in return for the sale of goods or services, at the latest, the sales price is at the disposal of the electronic commerce tool service provider and the order reaches the buyer. within 5 working daysnot done completely.
  • Including the unilateral change in the sales price by the electronic commerce intermediary service provider, the electronic commerce service provider forcing the sale of promotional goods or services.
  • The terms of the commercial relationship with the e-commerce service provider are determined in written form or in the brokerage agreement made in the electronic environment. not determinedor failure to ensure that this contract is clear, understandable and easily accessible by the electronic commerce service provider.
  • Electronic commerce service provider to the detriment ofmaking retroactive or unilateral changes in the provisions of the intermediation agreement or including any provision that allows this in the brokerage agreement.
  • Although no service is provided or the type of service provided and the amount or rate of the service fee are not specified in the brokerage agreement, the electronic commerce service provider price receiving.
  • In the ranking or recommendation system of the electronic commerce service provider, on the grounds that no objective criteria are included in the brokerage agreement or that an application is made to public institutions or judicial authorities. put back downrestriction, suspension or termination of the service provided to the electronic commerce service provider.


A license is coming to the e-commerce sector!

According to the regulation, establishing an e-commerce platform is not that much anymore. easy won’t happen . Because platforms with a net transaction volume of 10 billion Turkish liras and more than 100 thousand transactions excluding cancellations and refunds will now receive an electronic commerce license. For example, if Trendyol does not obtain this license, it will not be able to continue . The license clause in the regulation will be effective as of January 1, 2025.

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