The smartphone market has not been in the hands of Samsung and Apple for the last 2 to 3 years. Standing out among the Chinese-based manufacturers and achieving great success in the global arena, Huawei also became a common name at the summit. In fact, in the last 6 months, it has started to threaten Samsung, the leader of the years, by selling more devices than Apple. Moreover, Huawei has not been able to officially sell devices in the USA for a long time. Operators do not offer options from Huawei in addition to invoices.
Even Huawei’s senior officials are being detained in the USA. According to Trump, China uses Huawei to share users’ information with the Chinese government. The latest move, caused by the increasing tensions over these claims and concerns, came from the Google front. The US technology giant has suspended Google Play services and Android support for the upcoming devices of Chinese Huawei.
Huawei’s plans to operate without Android support have not been on the agenda for a while. Due to the pressure created by the USA in the international arena, the company was making some plans to maintain its current position.
On the other hand, Google services are already out of use in China, one of the world’s largest smartphone markets. giants such as Huawei, Xiaomi, Oppo, OnePlus, Samsung; already operating in China without Android support. Since Google is banned in China, some software solutions are offered for devices with Android operating system sold in the country. These solutions are not Google’s, but the manufacturers’ own solutions.
For example, when you bring an Android device with or without an importer warranty from China, there are many applications that are an alternative to Chinese and Play Store services. This applies to devices from all manufacturers, including Huawei. devices of users in China; It gets updates from manufacturers, not from Google, users get apps from alternative and local stores. Also, apps like Gmail, YouTube, Drive, and Translate are not supported by Android devices in China. Users in China can access all Google services with some special VPN services.
In light of all this, there are 3 things Huawei can do if it is completely devoid of Android:
- develop own operating system; presenting devices with this operating system,
- Presenting its new devices without Google services like in China, constantly supporting the devices with their own updates and security patches,
- To make an agreement with Microsoft, as Nokia did at the time, and to resort to an alternative route.
Although the first possibility sounds good and logical, Huawei is not a software company like Apple in origin, but a hardware manufacturer. Of course, the capital he has is more than enough for this business, but there are factors that are already saturated with iOS and Android, even pushing a giant like Microsoft out of the market years ago. It is very, very difficult for Huawei to offer an alternative to Android in terms of software on a global scale. The biggest reason for this is that Android is now an ecosystem; that it works not only on smartphones, but also on foldable phones and accessories.
It is very difficult for Huawei to produce an operating system that is as stable as Android with its own operating system and that will continue its competition with Apple. The firm could try this out in pilot areas, but it would take years for such a step to be implemented to broad audiences globally. While the distribution of a simple Android update takes a minimum of 6 months due to the number of devices, it is utopian to talk about a new ecosystem. In addition to this, there is a wealth of applications and compatibility with millions of applications…
The second possibility means that future Huawei users will be fate partners with Chinese users. Frankly, in a place where Google is not banned, in such a case, no one would choose between two foreign manufacturers and choose Huawei. If you are necessarily looking for a Chinese alternative, Xiaomi already has it. It is difficult for Huawei to achieve global success in devices with Chinese market tactics without Google support. It’s even impossible.
The third and final option doesn’t sound that bright at first either. Because there is Microsoft, which entered the market in partnership with Nokia at the time, and then produced a smartphone under its own name after Nokia was exhausted. Mobile Windows versions have never been able to dominate over Android and iOS.
Microsoft has been preparing to join the smartphone market for a long time with a new Windows Mobile family called Surface Phone. Perhaps, by taking this path, Huawei will not only get rid of the difficulty of popularizing its own operating system, but also get the richest company in the world behind it. Of course, the final decision will still belong to the users.
- Note: This tension between the US and China could be reshaped after the 2020 elections. After the US presidential elections next year, a president who advocates conciliatory policies may replace Donal Trump, the name behind the Huawei bans.
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